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Vancouver, June 9, 2004 Credential Direct ranks among Canada's top three online brokers Credit union owned service first in overall cost, second for active traders Credential Direct®, an online brokerage service for credit unions, their members, and the investing public, maintained its top three position in Watchfire GómezPro's latest ranking of Canadian online brokers. Credential Direct placed first in the category of Overall Cost, and second for Active Traders and Life Goal Planners. The Credential Direct overall ranking again surpassed that of other industry heavy-weights, such as TD Waterhouse, ScotiaMcLeod Direct Investing, E*Trade, RBC Action Direct, and QTrade. The last rankings were published in December, 2003. "We are proud of our continued presence as one of the industry leaders in Canadian online trading," said Lothar Fabian, Vice President of Operations for Credential Direct. "We are equally pleased that we can offer our credit unions a cost effective solution that focuses on personal service for their members." Watchfire GómezPro, a leading financial services consulting firm, released its Scorecard ranking Canadian online brokerages according to over 250 criteria, with a predominant focus on ease of use, customer confidence, onsite resources, relationship services, and overall cost. The Scorecard assists consumers who want to conduct business on the Internet by helping them identify firms with the products and services that best meet their needs. Watchfire GómezPro reported that "Credential Direct offers both mainstream and active trading products and services to its entire base as well as an aggressive pricing policy that attracts volume and size traders." About Credential Direct Credential Direct is an online brokerage service that provides credit union members and independent investors access to self-managed investment services. Launched in 2000, Credential Direct enables investors to access powerful online trading tools and investment research directly, or through their credit union's Internet portal. Credential Direct is a division of Credential Securities Inc. About Watchfire GómezPro Watchfire GómezPro is a business unit of online business management firm, Watchfire Corporation. Located in Waltham MA, Watchfire GómezPro provides competitive benchmarking and customer experience assessments. Watchfire GómezPro Scorecards are released bi-annually and measure the quality of the online financial services offerings, with a predominant focus on ease of use, customer confidence, onsite resources, relationship services and overall cost. For more information, please visit http://www.watchfire.com/scorecards/main.aspx For more information contact: Carol Boutin Manager, Marketing Communications Credential Financial Inc. & The Ethical Funds Company Tel: 604.714.3997 Fax: 604.714.3861 mediarelations@credential.com Credential Direct is a division of Credential Securities Inc., and operates as a separate business unit. Credential Securities Inc. is a subsidiary of Credential Financial Inc. ("CFI"). CFI is owned by eight Provincial Central Credit Unions and The CUMIS Group Limited. Unless otherwise stated, cash balances and securities sold are not covered by Canada Deposit Insurance Corporation or by any other government deposit insurer that insures deposits in credit unions. Securities sold are not guaranteed, their values change frequently and past performances may not be repeated. ®Credential Direct is a registered mark owned by Credential Financial Inc, and is used under licence. |
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Carol Boutin Manager, Marketing Communications t: 604.714.3997 f: 604.714.3861 e: cboutin@credential.com |