Credential Direct continues to dominate online brokerage rankings with unprecedented fifth consecutive top placing

Vancouver, BC – For an unprecedented fifth consecutive time, Credential Direct has been named as the top overall online discount brokerage in Canada.

In the recently released Surviscor Winter 2008 Canadian Discount Online Brokerage Rankings, Credential Direct scored an impressive 7.33 out of 10 for the overall award – a 10 percent advantage over the next highest ranked firm. Credential Direct also took top spot for the Investor Profile taking the number one spot in the areas of Design and Help Features, Market Intelligence, Trading, and Tools & Education.

“Credential Direct is dedicated to delivering excellent customer solutions,” said Lothar Fabian, Vice President, Credential Direct. “We are gratified to have the online brokerage industry’s leading ranking organization award us with top place once again in the overall assessment and investor categories.”

Credential Direct continues to search for ways to improve its product and service, as evidenced by the recently introduced advanced security feature “LocalSSL Secure”, an enhanced portfolio tool and expanded user-defined defaults.

“Credential Direct continues to demonstrate to Canadians that it is a premier online discount brokerage provider,” said Glenn LaCoste, President, Surviscor. “Credential Directs’ advantage is that it offers mainstream investors sophisticated features and functionality that border on trader platforms without the costs associated with those programs.”

This is the fourth consecutive time Surviscor has ranked Credential Direct Canada’s best since beginning its semi-annual review in 2005. Credential Direct also received a #1 ranking from Gomez Watchfire in 2004. 

Surviscor’s latest rankings reviewed all Canadian online brokerages, including offerings from bank-owned and independent firms, and evaluated them for their online features and functionality. More information and details of the report can be found at: www.surviscor.com.

ABOUT CREDENTIAL DIRECT - Established in October 2000, Credential Direct is a full service online brokerage delivering access to self-managed equity, mutual funds, bonds, and options trading to all Canadians. Credential Direct is a division of Credential Securities Inc., the credit union system’s preferred full service brokerage.

ABOUT CREDENTIAL FINANCIAL- Credential Financial Inc. provides integrated wealth management solutions and services to the Canadian credit union system. By partnering with Credential, credit unions can offer their members access to a diverse range of investment and insurance products, as well as investment planning, advice and sound portfolio management. These solutions and services help community-based credit unions compete with larger financial institutions in the marketplace.

MEDIA CONTACT:
Jane Mitchell
Public Relations
Credential Financial Inc.
604.714.3843
jmitchell@credential.com