The lowest flat trade commission available to everyone, with no strings attached
July 9, 2014 – Vancouver, BC – Credential Financial's online brokerage, Credential Direct, introduced today a flat trade commission of $8.88 available to everyone, regardless of account size or trading activity.
"Our goal is to make online investing more accessible to Canadians. Investors receive excellent value with our low trade commission and straightforward, easy to understand pricing, with no strings attached and no hidden fees," said Jim Lund, Vice President, Online Brokerage Services. "Our priority continues to be providing a wealth of resources to help investors get the most out of their trading – including quality research, sophisticated tools, educational resources, and exceptional support from our team of on-call professionals."
"We're seeing continuous growth in online investing as an increasing number of Canadians take the self-directed approach. Now more than ever, they’re looking for lower prices with minimal ambiguity," said Glenn LaCoste, President and Lead Analyst, Surviscor. "Credential Direct has taken this opportunity to modify its pricing and present a refreshingly clear model. Credential Direct’s excellent service is widely recognized and with the value presented by this new pricing, the platform is set to remain a highly competitive option for every day investors."
In keeping with standard industry practice, Credential Direct also evolved its account administration fee. With Credential Direct, there are no hidden charges like ECN or platform fees incurred through some other brokerages, and no additional fees for RESPs, TFSAs or RSPs. For more information on the pricing, visit credentialdirect.com/pricing.
"Credential Direct has one of the clearest and most straightforward pricing models offered by an online brokerage," added Jim Lund. "Providing absolute transparency and equipping investors with the knowledge to make informed financial decisions reflects our corporate vision of supporting sustainable financial strength for all Canadians."
About Credential Direct
Established in 2000, Credential Direct is an online brokerage delivering access to self-managed equity, mutual funds, bonds, and options trading to all Canadians. A division of Credential Securities Inc., it offers a comprehensive partnership service to financial firms looking to expand their wealth management offering to include online brokerage. For more information on Credential Direct, visit www.credentialdirect.com.
About Credential Financial Inc.
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Credential Financial is a national wealth management firm, with over 20 years of experience in the Canadian financial services industry, offering a full suite of products and services to over 225 organizations and more than 1,300 advisors. Credential and its member companies (Credential Asset Management, Credential Securities, Credential Correspondent Partners, Credential Direct, and Credential Insurance Services) provide MFDA and IIROC dealer services, trading and custodian services, online brokerage, and insurance solutions to credit unions and independent financial institutions across Canada. For more information, visit www.credential.com.
Armita Seyedalikhani, Senior Manager, Strategic Communications
Credential Financial Inc.