Credential wins Achievement in Marketing Excellence Award in Outstanding Creative for Credential.com
June 5, 2014 — Vancouver, BC — Credential Financial Inc. was honoured with an Achievement in Marketing Excellence (AIME) Award last week at the 24th annual Marketing Association for Credit Unions (MACU) AIME Awards Gala in Montreal, QC.
The AIME Awards recognize outstanding marketing achievements within the credit union industry over the past year. This year, 161 entries were received in 14 categories.
Credential was awarded an AIME in the Website category for Outstanding Creative in its Credential.com entry, entitled “Not just a website, but an authentic glimpse of who we are”. The updated Credential.com features a complete design and content overhaul, transforming it into a full Business-to-Business site. The website provides users with improved navigation, usability, and interactivity alongside a polished mobile experience.
“I am thrilled to accept this national award,” said Carolyn Lefebvre, VP, Marketing and Communications, Credential. “I am especially proud of our team’s hard work in creating a fresh online experience that showcases our unique corporate story and community driven initiatives.”
The redesign of the visual brand and website incorporates a range of creative multi-media use through videos, dynamic banners, imagery and articles, providing an exciting way to deliver content. Credential.com presents balanced information for both prospective business partners and employees, incorporating an introduction to the full suite of business services available along with an overview of the corporate culture.
About Credential Financial Inc.
Credential Financial is a national wealth management firm, with over 20 years of experience in the Canadian financial services industry, offering a full suite of products and services to over 225 organizations and more than 1,300 advisors. Credential and its member companies (Credential Asset Management, Credential Securities, Credential Correspondent Partners, Credential Direct, and Credential Insurance Services) provide MFDA and IIROC dealer services, trading and custodian services, online brokerage, and insurance solutions to credit unions and independent financial institutions across Canada. For more information, visit credential.com.
About Marketing Association for Credit Unions (MACU)
MACU was started in 1988 by credit union marketers and suppliers who joined together to exchange ideas, build relationships with their peers and foster professional development for credit union marketers across the country..
For more information, please contact:
Armita Seyedalikhani, Senior Manager, Strategic Communications
Credential Financial Inc.