October 29, 2008 – Vancouver, BC – For the sixth time since 2004, Credential Direct has been ranked best online brokerage firm in Canada, confirming its status as the premier brokerage in the country.
In Surviscor’s Fall 2008 Online Discount Brokerage Review released last week Credential Direct retained both the Overall and Investor top spots for an unprecedented fifth consecutive analysis. Credential Direct has held the top spot since Surviscor began their semi-annual rankings in 2005, and a #1 ranking from Gomez Watchfire in 2004, brings the company’s tally to an impressive six consecutive rankings as top online brokerage in Canada.
“We’re extremely pleased by the results, said Lothar Fabian, Vice-President, Credential Direct. “We strive to continuously improve our online products and services to provide our customers with value-driven, investment focused functionality and this top ranking is a reflection of that commitment.”
In the Overall category, Credential Direct scored an impressive 77.28 out of 100, ahead of the closest competition by 12.6%, and in the Investor category Credential Direct was ahead by 13.3% - both significant margins ahead of the competition. Surviscor’s review of the online discount brokerage firms includes bank-owned and independent firms. Companies are evaluated for the online features and functionality they possess with seven main criteria and over 1000 individual questions being explored.
Surviscor Inc. is a Canadian firm that analyzes and ranks Canadian online services offered to retail customers and then produces independent and unbiased annual and semi-annual scorCards (TM). The scorCards (TM) serve as industry benchmarks for consumers and industry firms.
About Credential Financial Inc.
Credential Financial is a national wealth management firm, with over 20 years of experience in the Canadian financial services industry, offering a full suite of products and services to over 225 organizations and more than 1,300 advisors. Credential and its member companies (Credential Asset Management, Credential Securities, Credential Direct, and Credential Insurance Services) provide MFDA and IIROC dealer services, online brokerage, and insurance solutions to credit unions and independent financial institutions across Canada. For more information, visit www.credential.com.
For more information, please contact:
Armita Seyedalikhani, Manager, Strategic Communications
Credential Financial Inc.