May 7, 2008 – Vancouver, BC – For an unprecedented fifth consecutive time, Credential Direct has been named as the top overall online discount brokerage in Canada.
In the recently released Surviscor Winter 2008 Canadian Discount Online Brokerage Rankings, Credential Direct scored an impressive 7.33 out of 10 for the overall award – a 10 percent advantage over the next highest ranked firm. Credential Direct also took top spot for the Investor Profile taking the number one spot in the areas of Design and Help Features, Market Intelligence, Trading, and Tools & Education.
“Credential Direct is dedicated to delivering excellent customer solutions,” said Lothar Fabian, Vice President, Credential Direct. “We are gratified to have the online brokerage industry’s leading ranking organization award us with top place once again in the overall assessment and investor categories.”
Credential Direct continues to search for ways to improve its product and service, as evidenced by the recently introduced advanced security feature “LocalSSL Secure”, an enhanced portfolio tool and expanded user-defined defaults.
“Credential Direct continues to demonstrate to Canadians that it is a premier online discount brokerage provider,” said Glenn LaCoste, President, Surviscor. “Credential Directs’ advantage is that it offers mainstream investors sophisticated features and functionality that border on trader platforms without the costs associated with those programs.”
This is the fourth consecutive time Surviscor has ranked Credential Direct Canada’s best since beginning its semi-annual review in 2005. Credential Direct also received a #1 ranking from Gomez Watchfire in 2004.
Surviscor’s latest rankings reviewed all Canadian online brokerages, including offerings from bank-owned and independent firms, and evaluated them for their online features and functionality. More information and details of the report can be found at: www.surviscor.com.
About Credential Financial Inc.
Credential Financial is a national wealth management firm, with over 20 years of experience in the Canadian financial services industry, offering a full suite of products and services to over 225 organizations and more than 1,300 advisors. Credential and its member companies (Credential Asset Management, Credential Securities, Credential Direct, and Credential Insurance Services) provide MFDA and IIROC dealer services, online brokerage, and insurance solutions to credit unions and independent financial institutions across Canada. For more information, visit www.credential.com.
For more information, please contact:
Armita Seyedalikhani, Manager, Strategic Communications
Credential Financial Inc.